Create attribution groups

An attribution group is a collection of attributions where you distribute data collected for a particular metric (e.g., cost).

Required Permissions

Create an attribution group

To create an attribution group:

Select Analytics from the top navigation bar, and then select Attribution groups.
Select + New group in the upper-right corner.
Enter a name for the new attribution group. You can also add a description to it.

To configure an attribution group:

From the Add attribution drop-down list, select an attribution to add to the group.
Repeat the step above until you've added all the attributions of interest.
- You can only add existing attributions.
- The same attribution can appear only once in an attribution group.
- Data not covered by the selected attributions stays in the Unallocated.
Adjust the order of attributions if needed.
- Shared costs always go to the attribution upper on the list.
- The Unallocated entry stays at the bottom. You can't change its position or remove it.
Save your changes.

If the attribution group produces meaningful result, you'll see a preview chart showing the breakdown of daily costs in the last 45 days.

The chart reloads automatically if you add or remove an attribution or change the order of the attribution group.
You can switch between the Stacked Column view and the Table view.
You can download the Stacked Column view as a PNG image or a PDF document using the the hamburger menu (three bars icon) in the upper-right corner of the chart.

Attribution preview.

You can also make a copy of an existing attribution group using the following options and then build on it:

Locate the attribution group of interest on the main Attribution groups screen, select the three dots menu (⋮) at the rightmost end of the entry, and then select Duplicate.

Open the attribution group of interest, and then select the Clone attribution group icon in the upper-right corner.
Open the attribution group of interest, make changes, and then select Save as.